The investment plan will support Pirelli’s growth in the High Value segment in the United States, the world's largest market for this segment, accounting for approximately 40% of global volumes. The project will strengthen the company's local-for-local strategy, enhance supply chain resilience, and meet the growing demand for technologically advanced “Made in USA” products. Furthermore, the investment reinforces Pirelli’s long-term commitment to the country, where the company has operated in the State of Georgia since 2002 and established strong relationships with government institutions, local authorities, and universities.