As Head of Communications, Lacerda will lead ContiTech’s global communications organization, serving as a strategic partner in driving business performance, transformation and brand value. She will oversee corporate, executive and brand communications, media and public relations, public affairs, employee communications, and reputation management while ensuring a consistent narrative that strengthens ContiTech’s global reputation and supports its business priorities and strategic ambitions. Lacerda succeeds Claudia Lademann-Fleger who has elected to leave ContiTech to pursue opportunities outside the company.