Based at Bridgestone’s Mississauga office, Fourie will lead the company’s Canadian business, with end-to-end responsibility for its strategy, commercial operations and long-term growth plans across the country.

The appointment is a new role that reflects the strategic importance of Canada to Bridgestone and its commitment to strengthening leadership and accountability within the market. Dedicated in-country leadership will support faster decision-making, greater coordination across the Canadian business and an even closer connection to the needs of customers and teammates.